Valuing Your Time

29 Nov

Lets face it, As a new trainer / coach there is a lot to learn.

Forget the nuts and bolts of the body, what about the business end? You realize quickly that in order to make it anywhere you are going to need some sales savvy. Not to mention a solid grasp on customer service.

Lastly, as someone who is relatively self-employed, you need to learn to put a value on your time. It is a flaw that I find without fail in new trainers, and surprisingly often present in the “veteran” as well.

Rarely do you see a trainer, myself included, with a ninja death grip on all three (Practical Knowledge, Business Savvy, Self Value).

The fist two are more easily learned. The first, Practical Knowledge, is really inexcusable not to possess at a relatively high level. Business Savvy comes with experience, and there is a plethora of text on the subject. What about Valuing Your Time?

Here are my big 5 for any Trainer / Coach when it comes to placing Value On Your Time:

  1. Outline no more than THREE crucial tasks that need to be done during your shift / day: Think about it, how much time do you waste on a 6 hour shift? How much time do you waste with all your small breaks between sessions? Make sure that you locate three things that need to get done DURING the time you’re at the gym. 1. Call Top Leads, 2. Meet 5 New People, 3. Read one new article on sales / training. Boom! That should all take about 30 min, and was more productive than your previous 3 shifts combined.
  2. Learn to Say “No!”: This is some of the most valuable advice I have ever been given. It is an essential step in learning to value your time. Stop always meeting every client’s, coworker’s and even boss’s demands. You’re a new trainer, your shift ends at 11a and the lead you just called wants to come in at 7:30p, say no. Do so politely, and find a better time for you. “Sorry So and So but I am busy then, I am excited to get started, what are two mornings that work for you?” A member of your gym asks you if you can write him out a program, the answer is no. Politely remind him that this is your job and that for a nominal fee you would be more than willing to assist him. It may even be a good time to use some practical knowledge. “So and so, I don’t write programs out for people without first assessing them, there are a lot of great ways I can help you after that. Would you like to get started with an assessment?”
  3. Schedule Family / Friend Time Into Your Schedule: Just as you write in all your appointments, do the same for your social activities. “X” out those areas so they are not even an option when booking your appointments. This means you need to plan semi-in advance. Having these “free” times gives you space and something to look forward to. If anyone tries to interfere, execute numero dos!
  4. Group common activities together: Stop checking e-mail, voicemail and facebook 10 times per day, now. These habitual checks are sucking away your time. Instead, start setting up certain times each day, or week, to get alike activities accomplished. Use e-mail auto-responders, voicemail greetings, etc. to tell clients when you expect to check your inbox. Make sure to give them an outlet in case of an emergency. There is hardly ever an emergency. Only check and respond to them at the time you assign. This goes for program writing, cold-calls, scheduling, etc. Pick a time and do it all at once.
  5. Don’t Devalue Yourself: This is a biggie. Stop doing free sessions all the time. Stop adding on free “bonuses” to the price of a training package. If you don’t think you’re worth it, either does your potential client. Put a price on your time. What is one hour of the day worth to you? If it’s $0.00 then by all means, continue the course. But, if you’re saying it would cost at least $75.00/ hr to get you to go in to work on a Sunday instead of watching football, then start treating every hour that way.

The adage is that “time is money.” In many ways that is true. However, it is not “more/less time is more/less money.” Start placing a dollar sign on your time. You will become more effective and your quality of life will improve.


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